Legal
Privacy Policy
This Privacy Policy explains how Whutzthat Labs LLC, doing business as Whutzthat (“Whutzthat,” “we,” “us,” or “our”), collects, uses, and shares information when you visit our website, contact us, or use our services. We’ve tried to write it plainly. The short version: we collect what we need to run our business and help you, we use analytics and marketing tools to improve our site, and we do not sell your personal information.
We don’t sell your data. We do not sell your personal information, and we do not sell our clients’ or their customers’ data. We use service providers (including analytics and marketing tools) strictly to operate and improve our services, under contracts that limit how they may use your information.
1. Information we collect
We collect the following categories of information:
Information you give us
- Contact details such as your name, email address, phone number, and business name when you fill out a form, email us, call us, or book a consultation.
- Information about your business and your needs that you choose to share so we can advise you or set up services.
- Any other information you include in messages, documents, or files you send us.
Information we collect automatically
- Device and usage data such as your IP address, browser type, pages visited, links clicked, referring pages, and the dates and times of your visits.
- Cookies and similar technologies (see the next section).
Information from third parties
- Information from analytics, advertising, and marketing providers, and from tools you connect or authorize as part of a service we provide.
2. Cookies & analytics
We use cookies and similar technologies to keep the site working, understand how it’s used, and improve it. We may use third-party analytics and marketing services (for example, website analytics and advertising tools). These providers may set their own cookies and collect usage information subject to their own privacy policies.
You can control cookies through your browser settings and, where offered, through any cookie banner or preferences tool on our site. Blocking some cookies may affect how the site works. Where required by law, we will ask for your consent before using non-essential cookies.
3. How we use information
- To respond to your inquiries and provide consultations and services.
- To operate, maintain, secure, and improve our website and services.
- To analyze usage and measure the performance of our site and marketing.
- To send you communications you’ve requested, and — where permitted — relevant marketing about our services.
- To process payments and manage our business records.
- To comply with legal obligations and enforce our agreements.
4. How we share information
We share information only as described here:
- Service providers. With vendors who help us run our business — for example hosting, analytics, marketing, payment processing, scheduling, and communication tools — who are permitted to use the information only to perform services for us.
- Legal and safety. When we believe disclosure is reasonably necessary to comply with the law, enforce our terms, or protect the rights, property, or safety of Whutzthat, our clients, or others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
- With your direction. When you ask us to share information, or as needed to deliver a service you’ve requested.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising in a way that would qualify as a “sale” or “share” under applicable law without providing the opt-out described below.
5. Marketing choices
If we send you marketing emails, you can opt out at any time using the unsubscribe link in the email or by contacting us. We will still send you non-marketing messages related to services you’ve requested. You can also limit certain online advertising through your browser and device settings and through industry opt-out tools.
6. Client & customer data
When we set up technology or AI services for a client, we may process data on that client’s behalf — including information about the client’s own customers. In those cases the client is responsible for that data, and we act under our agreement with them, using the data only to provide and support the services. We do not sell this data or use it to train any general-purpose AI model for unrelated purposes. Clients’ knowledge, content, and configurations remain the client’s property and can be exported on request.
7. Data retention
We keep information for as long as needed to provide our services, run our business, and meet legal, tax, and accounting requirements. When we no longer need information, we take reasonable steps to delete or de-identify it.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Your privacy rights
Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, to opt out of certain processing, and to not be discriminated against for exercising these rights. To make a request, contact us using the details below. We will verify your request as required by law before acting on it.
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, correct, and opt out of the “sale” or “sharing” of personal information. As stated above, we do not sell your personal information.
10. Children’s privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will take appropriate steps to delete it.
11. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we’ll change the “Effective date” above and, where appropriate, provide additional notice. Your continued use of the site after an update means you accept the revised policy.
12. Contact us
Questions or requests about privacy? Reach us at:
- Email: hello@whutzthat.com
- Phone: 678-871-8953
- Mailing address: Atlanta, Georgia, USA